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Trade show display design guide

This guide helps prepare trade show display files by focusing on the size, artwork, and production details that affect the finished result.

When the scope overlaps, compare trade show displays with trade show booths so the product choice and artwork setup stay aligned.

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Template check

Start with the correct template, final dimensions, and any product-specific safe areas before changing the design, for trade show display setup under the template check step.

Safe area

Keep logos, text, and important details away from trim lines, seams, folds, grommets, and hardware zones, for trade show display setup under the safe area step.

File handoff

Send files with fonts handled, images at usable resolution, and colours prepared for print review, for trade show display setup under the file handoff step.

Key setup points

Good setup for trade show display starts with the correct size, template, and product requirements before design details are finalized.

Safe areas, trim zones, seams, folds, hardware, and viewing distance should be checked while the file is still editable, for trade show display setup under the key setup points step.

Files are easier to review when panel size, viewing distance, and mounting method are included with the artwork handoff, for trade show display setup under the key setup points step.

Supporting visual for how to design event displays planning and design decisions

How to prepare the file

Lead with the booth headline

The step reduces avoidable revisions by catching setup limits while the artwork is editable, for trade show display setup under the lead with the booth headline step.

Break information into zones

This item helps production confirm the file against the correct product requirements, for trade show display setup under the break information into zones step.

Support the staff conversation

This check gives the file a cleaner path into review by confirming panel size and viewing distance before proofing, for trade show display setup under the support the staff conversation step.

Common questions

How much text should go on a trade show display?

Check the template, final dimensions, artwork resolution, colour setup, and finishing notes before approval. Those details prevent common proofing delays, for trade show display setup before production.

Where should the logo go on a booth backdrop?

Check the template, final dimensions, artwork resolution, colour setup, and finishing notes before approval. Those details prevent common proofing delays, for trade show display setup at approval.

What image resolution is needed for a large trade show wall?

Check the template, final dimensions, artwork resolution, colour setup, and finishing notes before approval. Those details prevent common proofing delays, for trade show display setup before proofing.

Talk through the next step

Send the file, final size, quantity, product choice, and deadline so the setup can be checked before production, for trade show display setup during handoff.

After review, the next step is to confirm proofing questions, finishing details, and any changes needed for a cleaner handoff, for trade show display setup during handoff.

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